Course Details
Digital Marketing has expanded into numerous fields; the most exciting and promising are Affialiate Marketing and SEO & Google AdWords. mini-Graduation in Branding and Promotions is a three year program which offers you in depth classroom training followed by one year of Professional Practice to gain real world professional skills.
The Industry Endorsed Curriculum of mini-Graduation Program in Branding and Promotions enables students acquire necessary skills to aspire for new age jobs. The curriculum lays emphasis on industry specific competencies helps students stand out in the most competitive environment. The program is also mapped to global technology certifications to enable the students to seize the global career opportunities. This program is customized to suit your Graduation pattern and allows you to pursue your IT career pursuits along with your Graduation. This is followed by an Internship in an organization at the end of your Graduation.
Highlight
- 4 semester program in software engineering aligned to university semester curriculum
- 12 month Professional Practice
- 1000+ Organizations as recruiters
- Experienced IT Professionals as Faculty
- 1 year of Professional Practice
SEMESTER 1
Fundamentals and Overview of Marketing and Digital Media
- Overview of Marketing
- Introduction to Digital Marketing
- Email Marketing
- Social Media Marketing
- Website Fundamentals and Tools
- Content Planning and Promotions
Web Analytics
- HTML
- CSS
- Web page using HTML and CSS
- WordPress for Creating Website’s
- Canvas for designing
SEMESTER 2
Designing & Video Editing
- Adobe Photoshop
- Adobe Illustrator
- Adobe Premiere
- After Effects
SEMESTER 3
Digital Marketing Tools and Techniques
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Digital Analytics
- Inbound Marketing
- Mobile Marketing
SEMESTER 4
Advance Digital Marketing
- Market Research – Primary & Secondary
- Online Reputation Management (ORM)
- Customer Relationship Management (CRM)
- E-commerce Optimization
- Preparation for certifications
- Business Perspective in Marketing
- Managing Digital Initiatives
- Client Management
- Professional Skills Training
Preparation for certifications
Professional Skills Training
- Soft Skills
- Interview Prep
Pre-requisite for Admission to mini-Graduation in Software Engineering
- Class 10th >=60% or Class 12th >=55%
- Working knowledge of MS-Office is preferred
