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mini-Graduation in Branding and Promotions

By 2021, there will be millions of jobs in this field and this is the best time to start a career in Digital marketing. You should start building your career in Digital marketing as the job scope, revenue, and demand for Digital marketing is continuously growing.

Digital Marketing Major Factors:-

The major problem that the people of India will have to face once the pandemic end is the loss of their jobs. Companies have already started to lay off hundredths of their employees at a stretch.

But the digital marketing industry is expected to create more than 20 lakh jobs as the internet will be the new medium of doing business in the future.

Digital marketing

Learn from Scratch with Experts

1 Year of Professional Practice

Google Mapped Certifications

Experience with live projects

Batches Closed
Successfull Placements
Satisfied Students
Course Details
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Eligibility

Course Details

Digital Marketing has expanded into numerous fields; the most exciting and promising are Affialiate Marketing and SEO & Google AdWords. mini-Graduation in Branding and Promotions is a three year program which offers you in depth classroom training followed by one year of Professional Practice to gain real world professional skills.

The Industry Endorsed Curriculum of mini-Graduation Program in  Branding and Promotions enables students acquire necessary skills to aspire for new age jobs. The curriculum lays emphasis on industry specific competencies helps students stand out in the most competitive environment. The program is also mapped to global technology certifications to enable the students to seize the global career opportunities. This program is customized to suit your Graduation pattern and allows you to pursue your IT career pursuits along with your Graduation. This is followed by an Internship in an organization at the end of your Graduation.

Highlight

  • 4 semester program in software engineering aligned to university semester curriculum
  • 12 month Professional Practice
  • 1000+ Organizations as recruiters
  • Experienced IT Professionals as Faculty
  • 1 year of Professional Practice

SEMESTER 1

Fundamentals and Overview of Marketing and Digital Media

  • Overview of Marketing
  • Introduction to Digital Marketing
  • Email Marketing
  • Social Media Marketing
  • Website Fundamentals and Tools
  • Content Planning and Promotions

Web Analytics

  • HTML
  • CSS
  • Web page using HTML and CSS
  • WordPress for Creating Website’s
  • Canvas for designing

SEMESTER 2

Designing & Video Editing

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Premiere
  • After Effects

SEMESTER 3

Digital Marketing Tools and Techniques

  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Digital Analytics
  • Inbound Marketing
  • Mobile Marketing

SEMESTER 4

Advance Digital Marketing

  • Market Research – Primary & Secondary
  • Online Reputation Management (ORM)
  • Customer Relationship Management (CRM)
  • E-commerce Optimization
  • Preparation for certifications
  • Business Perspective in Marketing
  • Managing Digital Initiatives
  • Client Management
  • Professional Skills Training

Preparation for certifications

  • Google
  • Facebook

Professional Skills Training

  • Soft Skills
  • Interview Prep

Pre-requisite for Admission to mini-Graduation in Software Engineering

  • Class 10th >=60% or Class 12th >=55%
  • Working knowledge of MS-Office is preferred

APPOINTMENT WITH COUNSELLOR

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