SEO, SEM and Google Ads


  • Total Duration : 50 Hours
  • Course Type : Classroom


Industry Experience Faculty

Faculty Guidance

Hands-on application of tools

  • Learn to run ads on google
  • Learn Strategic and effective use of SEO for getting in the search results
  • Get Prepared for five Google certifications
  • Programs starts with the basics of Digital Marketing to give you an wholesome understanding while moving towards SEO and SEM
  • Extensive Learning hours with 50 hours of classroom training including the classroom assessment with additional 48 hours of online guided practice for better learning and increased retention

Course Details

Gain expertise in search, Learn how to get noticed in google search results and How to run search and display ads campaigns, plus get prepared for Google certifications.

Learning Objective

  1.   Understanding Search Engine Optimization (SEO)
  2.   Keyword research and tools for Keyword research
  3.   Creating Content for SEO
  4.   Link Building and Back Links
  5.   Schema Mark-up For SEO
  6. Understanding Search engine marketing
  7. Pay per click (PPC), its Importance, types, and benefits
  8. User journey of Google ads and its bidding process
  9. Display ads, video ads, and universal app ads
  10. Bing ads campaign
  11. Overview of Google Certifications
  12. Preparation for Google Ads Fundamentals Exam
  13. Preparation for Google Ads Search Advertising Exam
  14. Preparation for Google Ads Display Certification
  15. Preparation for Google Ads Mobile Certification
  16. Preparation for Google Ads Video Certification


  • Introduction to Digital Marketing
  • Search Engine Optimization
  • Search Engine Marketing
  • Preparation for Google Certification


Have basic knowledge of working in the Windows environment and internet



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