Diploma in Digital Marketing
Duration Course Type
12 months Classroom + Online

 

Strong Foundation Intensive Learning

Placement Assistance
Mapped to Google Certifications

 

  • Hands on industry experience with an assured professional practice at the end of the programme
  • Become Job ready right after completion of this course
  • 12 months programme with focus on industry specific competencies
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    Course Details
    Modules
    Eligibility

    Course Details

    The scope is wider when it comes to digital marketing. Digital Marketing will remain as the most powerful way of Marketing in the future. But as the dynamics of digital marketing is changing every day, a digital marketer has to be agile, alert, smart and adapt to latest changes. According to McKinley, there’s high demand for skilled digital marketers, while a reliable supply of talent is lacking throughout the industry. The report shares that over half of all marketing hires will be digital specialists, with content and digital advertising being the most sought after areas of specialization.

    The importance of digital marketing has opened numerous doors for individuals with the intentions of pursuing careers in the field. In fact, digital marketers were the most hired persons by companies in 2015 according to Smart Insights. By 2021, experts in this area will be the most influential and with good reason.

    Highlight

    • Advance Course Structure with Companies aligned requirements
    • 3 – 6 month Professional Practice
    • 1000+ Organizations as recruiters available
    • Experienced IT Professionals and Entrepreneurs as Faculty 
    • Placement Assistance along with Professional Practice

    This Digital Marketing course will transform you into a complete digital marketer with expertise in the top eight digital marketing domains — search engine optimization, social media, pay-per-click, conversion optimization, digital analytics, content, mobile, and email marketing. Fast-track your career in digital marketing today with practical training you can apply on the job.

    Course Module’s are as above :

    Fundamentals and Overview of Marketing and Digital MediaOverview of Marketing
    Introduction to Digital Marketing
    Email Marketing
    Social Media Marketing
    Website Fundamentals and Tools
    Content Planning and Promotions

    Web Analytics
    HTML
    CSS
    Web page using HTML and CSS
    WordPress for Creating Website’s
    Canvas for designing

    Digital Marketing Tools and Techniques
    Search Engine Marketing (SEM)
    Search Engine Optimization (SEO)
    Digital Analytics
    Inbound Marketing
    Mobile Marketing

    Advance Digital Marketing
    Market Research – Primary & Secondary
    Online Reputation Management (ORM)
    Customer Relationship Management (CRM)
    E-commerce Optimization
    Preparation for certifications
    Business Perspective in Marketing
    Managing Digital Initiatives
    Client Management
    Professional Skills Training

    Preparation for certifications
    Google
    Facebook

    Professional Skills Training

    Soft Skills
    Interview Prep

    Pre-requisite for Admission to Animeria Certified Diploma in Digital Marketing

    • Class 10th >=60% or Class 12th >=55%
    • no as such pre-requisite required
    • Specially designed for 12th Pass or Undergraduate’s

    PLACEMENTS

    Animerians making wave in the industry.

    FAQ's

    Who should join this course?

    Undergraduate’s or Graduate’s from any stream (with or without work experience) with age between 19-24 years (at the training start date).Final Year result awaited candidates can also apply.

    What unique Content covers in this course?

    The Program is unique as it’s geared towards providing a long term career in digital marketing with the focus not only towards the tools & techniques used in digital marketing but also on business & leadership skills that will equip the students to become a Future leader in Digital Marketing.

    -Learn advanced social media tools and techniques to execute compelling social media campaigns
    -Master the process of organically driving traffic to website / webpage
    -Create viral mobile marketing campaigns
    -Manage backlash, issues or complaints online and build positive perceptions of brands
    -Run email marketing campaigns for your businesses and brands
    -Manage backlash, issues or complaints online and build positive perceptions of brands
    -Use analytical tools to analyze data from digital platforms
    -Acquire skills to conduct market research to understand what customers think and want
    -How to build and execute an integrated digital marketing strategy

    Job Opportunities after this course?

    Post successful completion of the programme, you will be able to apply for jobs across multiple profiles viz:

    -Executive
    -Copywriter
    -Social Media Executive
    -Client Servicing Executive
    -Paid Media Executive
    -ORM Executive
    -Display Media Executive

    Salary of a Digital Marketer

    So, if you are a fresher and looking to start a career in the digital marketing industry, you can expect a salary in the range of 10k-25k per month.

    You can also get a 30k per month job as a fresher if you prepare well for the interview, have your fundamentals clear, and are graduated from a good institution.

    To improve your chances of getting a better job as a digital marketing fresher, do not upload your resume with zero years experience. Try doing internships before applying for a job.

    How to become a digital marketer

    Digital Marketing is an industry that allows people as employees to explore various options and techniques. It is not meant for just one kind of person; it fits many kinds of people, including those who are creative, analytical, insightful, technologically inclined. The digital marketing industry is constantly changing, where sometimes the trends will be for Voice Searches, other times understanding trends like Virtual Reality and Artificial Intelligence will be needed. The digital marketing industry is still at a very early stage.

    It is a dynamic environment allowing people to explore the world of digital, and understanding what consumers want. It doesn’t require a specific degree, just the right skills in order to get the best opportunities which is what Animeria Digital Marketing Course offers. The world of digital marketing is forever-changing, making it one of the most interesting industries to join.

    Which Certifications is best for Digital Marketing?

    15 of the best digital marketing certifications you should obtain…
    -Google AdWords Certification.
    -Google Analytics Certification.
    -HubSpot Content Marketing Certification.
    -HubSpot Inbound Marketing Certification.
    -Hootsuite Social Media Marketing Certifications. …
    -Copy blogger Certified Content Marketer. …
    -Content Marketing Institute Online Certification. …
    -Facebook Blueprint Certifications.

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