Advance Programme in Digital Marketing

Duration Course Type
12 months Classroom+ Online

Strong Foundation
Courseware inspired by MIT

Animeria Certification
Guaranteed Placements

  • Learn how to create integrated Digital Marketing plan while you get prepared for certifications from Google and Facebook etc
  • Intensive Learning: Instructor led classroom training for 6 months with Live Industrial Training
  • Comprehensive programme mapped with Internship Letter from Company
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Course Details
Modules
Eligibility

Digital Marketers today need to know it all. According to a combined study of CII and KPMG, India’s digital advertising industry is growing at 33.5 (2015-2020) percent (CAGR) and by 2020; its value will exceed the INR 255 billion marks.

So, India is one of the latest growing digital markets globally and the scope for digital marketers here will only get bigger and better in the years to come. It is expected that the Digital Industry will produce more than 20 lakhs job in India by 2020.

Within coming years, the impact of digitization would be rather evident in the country’s economy.

The challenge is to consistently stay ahead of the curve for which you need to learn much more than just the basics. You need a Program that sets a high standard of knowledge and strong base for a budding marketing career. At Animeria Institution, we make sure that our efforts are continuous and our experts, always pushing you to cut through the competition, prepare you for not just landing that dream job but also arm you with the latest skills and expertise to hold on to it for a sharp, upward career graph.

The Program is unique as it is geared towards providing a long-term career is digital marketing with focus towards not only the tools & techniques used in digital marketing, but also on business & leadership skills that will equip the students to become a Future leader in Digital.

Highlight

  • Learn advanced social media tools and techniques to execute compelling social campaigns
  • Master the process of organically driving traffic on website / webpage
  • Create viral mobile marketing campaigns
  • Manage backlash, issues or complaints online and build positive perceptions of brands
  • Run email marketing campaigns for your businesses and brands
  • Use analytical tools to analyse data of the digital platforms
  • Acquire skills to conduct market research to understand what customers think and want
  • How to build and execute an Integrated Digital Marketing Strategy
Semester 1 Semester 2
  • Overview of Marketing
  • Introduction to Digital Marketing
  • Email Marketing
  • Social Media Marketing
  • Website Fundamentals and Tools
  • Content Planning and Promotions
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Digital Analytics
  • Inbound Marketing
  • Mobile Marketing
  • Market Research – Primary & Secondary
  • Online Reputation Management (ORM)
  • Customer Relationship Management (CRM)
  • E-commerce Optimization
  • Preparation for certifications
  • Business Perspective in Marketing
  • Managing Digital Initiatives
  • Client Management
  • Professional Skills Training

12th pass or college students with any stream can enroll in this program.

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